Resilient Communication : A New Crisis Communication Strategy for Homeland Security
Authors
Watson, Sharon L.
Subjects
crisis communication strategy
emergency communication plan
resilient messaging
resilient communication
Greensburg tornado
emergency communication plan
resilient messaging
resilient communication
Greensburg tornado
Advisors
Bellavita, Christopher
Date of Issue
2012-03
Date
Mar-12
Publisher
Monterey, California. Naval Postgraduate School
Language
Abstract
Current crisis communication plans and guidance at all levels of government focus almost exclusively on communication during a crisis, rather than a comprehensive approach that also addresses the timeframe well before and well after a disaster. Furthermore, existing crisis communication strategy does not include approaches to enhance resiliency in individuals and communities affected by disaster. A case study of the 2007 Greensburg, Kansas tornado assessed the crisis communication strategy surrounding the disaster to assist in the development of a new comprehensive crisis communication strategy for homeland security. The case study revealed the need for homeland security leaders to reframe crisis communication by considering disasters as the norm, not a rarity. The case study also found significant benefits to utilizing a complex systems approach in crisis communication strategy, specifically the pragmatic complexity model. New crisis communication approaches were recommended including a public partnership approach and a resilient messaging/survivor psychology approach. The research recommendations also included specific before and after message themes to engage the public and help them become more resilient. The case study and research concluded a state-level strategy would be most beneficial and would allow specific messaging to be delivered by leaders familiar to the community affected.
Type
Thesis
Description
Series/Report No
Department
Security Studies
Organization
Identifiers
NPS Report Number
Sponsors
Funder
Format
Citation
Distribution Statement
Approved for public release; distribution is unlimited.
Rights
Copyright is reserved by the copyright owner.