U.S. Navy recruiter attributes and attitudes: a survey analysis

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Authors
Best, James Bruce
Wylie, Walter Jay
Subjects
Navy Recruiter
All Volunteer Force
Recruiter effectiveness
Recruiter attitudes
Recruiter attributes
Recruiter survey
Advisors
Elster, R.S.
Date of Issue
1974-06
Date
Publisher
Monterey, California. Naval Postgraduate School
Language
en_US
Abstract
Data was collected from a sample of 49 active U. S. Navy Recruiters assigned within the San Francisco Recruiting District, using survey interviews to identify attributes of effective recruiters. Analysis of the data revealed that the most favorable aspect of a recruiting assignment was independent duty. The least desired aspect was public speaking. Over one-third of the recruiters felt their particular stations were overmanned while an equal number considered the station work goals to be too high. Recruiters' images varied widely and revealed diverse grooming interpretations. Hair styles and uniform-of-the-day inconsistencies were magnified by one-fourth of the recruiters being overweight. Only 18% of the respondents considered the recently proposed recruiter special duty assignment pay to be an "incentive" necessary to increase their effectiveness. This report summarizes questionnaire responses, recommends consideration of changes in existing Recruiting Command policy and suggests areas of future research.
Type
Thesis
Description
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Department
Management
Organization
Naval Postgraduate School (U.S.)
Identifiers
NPS Report Number
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Funder
Format
Citation
Distribution Statement
Approved for public release; distribution is unlimited.
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