SYSTEM ANALYSIS OF THE ARMY COMMUNICATION NETWORK IN SUPPORT OF ENHANCED RECRUITING

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Authors
Bennett, Michael A.
Delaney, Thomas B., III
Kalousdian, Justin A.
Shoultz, Michcell L.
Stiller, Priya
Szwarc, Kyle A.
Subjects
recruit
recruiting
recruitment
recruiting efforts
communication network
social media
media engagement
media platforms
virtual platforms
future generations
next generation
Gen Z
targeted messaging
effective messaging
sustained readiness
demographics
diverse population
diversity
advertisement campaign
marketing
influential
effectiveness
military service
TRADOC
USAREC
Advisors
Hernandez, Alejandro S.
Hagan, Joel J.
Semmens, Robert
Date of Issue
2021-09
Date
Publisher
Monterey, CA; Naval Postgraduate School
Language
Abstract
Methods of communication have increased greatly over the past 25 years. Faster, more targeted communication enables organizations to influence their audience with greater precision and achieve their effect with greater impact on those receiving the message. Communication has moved from the days of broadcasting (equivalent to the basic "dumb bomb") to targeted messaging aimed at specific groups or even individuals (equivalent to today's precision-guided munitions [PGM]). Targeted information is a "PGM" the Army can use to achieve a number of desired goals if that "weapon" is employed properly. Recruiting is a prime example of where precisely targeted communication can benefit the Army. The communications network, which includes messages, mediums, outlets, and audience, is a system that can be analyzed at its nodes and arc capacitance. Moreover, the operational effectiveness of the system is an area of analysis that will have an impact on the design and development of the network.
Type
Thesis
Systems Engineering Capstone Report
Description
Department
Systems Engineering (SE)
Systems Engineering (SE)
Systems Engineering (SE)
Systems Engineering (SE)
Systems Engineering (SE)
Systems Engineering (SE)
Organization
Identifiers
NPS Report Number
Sponsors
Funder
Format
Citation
Distribution Statement
Approved for public release. Distribution is unlimited.
Rights
This publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. Copyright protection is not available for this work in the United States.
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