ROADMAPPING: A DECISION-AID FOR EFFECTIVE DOD STRATEGY DEVELOPMENT, STRATEGIC COMMUNICATIONS, AND PRODUCT DEVELOPMENT IMPROVEMENTS, OR JUST ANOTHER TIME-CONSUMING PROCESS FOR DOD PROFESSIONALS?
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Authors
Leslie, Curtis D.
Subjects
roadmapping
roadmap
strategy
strategic roadmap
technology roadmap
product roadmap
stakeholders
consensus
data analysis
planning
management
process
market analysis
competitive advantage
innovation
product development
roadmap
strategy
strategic roadmap
technology roadmap
product roadmap
stakeholders
consensus
data analysis
planning
management
process
market analysis
competitive advantage
innovation
product development
Advisors
Pickar, Charles K.
Friedman, Mitchell S.
Date of Issue
2018-09
Date
Publisher
Monterey, CA; Naval Postgraduate School
Language
Abstract
Roadmapping is a popular business process offering many benefits. Roadmapping has proven to increase organizational efficiencies, produce greater returns on investment, and sharpen strategic foci. It does so by connecting organizations, strategies, processes, and deliverables with a singular timeline to ensure accountability and stakeholder awareness. This process gives leaders the opportunity to set their organization’s course toward a successful future, while effectively sharing that journey with both the organization and stakeholders. However, poorly planned and improperly executed roadmaps abound. Their pitfalls slow business progress. In fact, failures have caused some organizations to refrain from using them. In short, this project explores whether roadmapping is a decision aid for effective Department of Defense (DoD) strategy development and a catalyst for product development improvements or whether it is another time-consuming process for DoD acquisition professionals. This project provides recommendations on how to successfully conduct roadmapping and examines why some organizations excel at roadmapping when others fail.
Type
Thesis
Description
Series/Report No
Department
Business & Public Policy (GSBPP)
Identifiers
NPS Report Number
Sponsors
Funder
Format
Citation
Distribution Statement
Approved for public release; distribution is unlimited.
Rights
Copyright is reserved by the copyright owner.