ROADMAPPING: A DECISION-AID FOR EFFECTIVE DOD STRATEGY DEVELOPMENT, STRATEGIC COMMUNICATIONS, AND PRODUCT DEVELOPMENT IMPROVEMENTS, OR JUST ANOTHER TIME-CONSUMING PROCESS FOR DOD PROFESSIONALS?

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dc.contributor.advisorPickar, Charles K.
dc.contributor.advisorFriedman, Mitchell S.
dc.contributor.authorLeslie, Curtis D.
dc.contributor.corporateHuman Systems Integration (HSI) Certificate Program
dc.contributor.departmentBusiness & Public Policy (GSBPP)
dc.date.accessioned2018-10-26T19:21:51Z
dc.date.available2018-10-26T19:21:51Z
dc.date.issued2018-09
dc.description.abstractRoadmapping is a popular business process offering many benefits. Roadmapping has proven to increase organizational efficiencies, produce greater returns on investment, and sharpen strategic foci. It does so by connecting organizations, strategies, processes, and deliverables with a singular timeline to ensure accountability and stakeholder awareness. This process gives leaders the opportunity to set their organization’s course toward a successful future, while effectively sharing that journey with both the organization and stakeholders. However, poorly planned and improperly executed roadmaps abound. Their pitfalls slow business progress. In fact, failures have caused some organizations to refrain from using them. In short, this project explores whether roadmapping is a decision aid for effective Department of Defense (DoD) strategy development and a catalyst for product development improvements or whether it is another time-consuming process for DoD acquisition professionals. This project provides recommendations on how to successfully conduct roadmapping and examines why some organizations excel at roadmapping when others fail.en_US
dc.description.distributionstatementApproved for public release; distribution is unlimited.
dc.description.serviceCivilian, Department of the Armyen_US
dc.description.urihttp://archive.org/details/roadmappingadeci1094560427
dc.identifier.thesisid31921
dc.identifier.urihttps://hdl.handle.net/10945/60427
dc.publisherMonterey, CA; Naval Postgraduate Schoolen_US
dc.relation.ispartofseriesJoint Applied Projects
dc.rightsCopyright is reserved by the copyright owner.en_US
dc.subject.authorroadmappingen_US
dc.subject.authorroadmapen_US
dc.subject.authorstrategyen_US
dc.subject.authorstrategic roadmapen_US
dc.subject.authortechnology roadmapen_US
dc.subject.authorproduct roadmapen_US
dc.subject.authorstakeholdersen_US
dc.subject.authorconsensusen_US
dc.subject.authordata analysisen_US
dc.subject.authorplanningen_US
dc.subject.authormanagementen_US
dc.subject.authorprocessen_US
dc.subject.authormarket analysisen_US
dc.subject.authorcompetitive advantageen_US
dc.subject.authorinnovationen_US
dc.subject.authorproduct developmenten_US
dc.titleROADMAPPING: A DECISION-AID FOR EFFECTIVE DOD STRATEGY DEVELOPMENT, STRATEGIC COMMUNICATIONS, AND PRODUCT DEVELOPMENT IMPROVEMENTS, OR JUST ANOTHER TIME-CONSUMING PROCESS FOR DOD PROFESSIONALS?en_US
dc.typeThesisen_US
dspace.entity.typePublication
etd.thesisdegree.disciplineProgram Managementen_US
etd.thesisdegree.grantorNaval Postgraduate Schoolen_US
etd.thesisdegree.levelMastersen_US
etd.thesisdegree.nameMaster of Science in Program Managementen_US
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relation.isSeriesOfPublication.latestForDiscovery5e5d89a9-08b3-46c1-9247-fc96704340b4
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