Microfoundations for New Market Creation: Differences Between Expert Entrepreneurs and Expert Managers

Simple item page
dc.contributor.authorDew, Nicholas
dc.contributor.authorRead, Stuart
dc.contributor.authorSarasvathy, Saras D.
dc.contributor.authorWiltbank, Robert
dc.date.accessioned2018-06-29T18:53:11Z
dc.date.available2018-06-29T18:53:11Z
dc.date.issued2018
dc.description.abstractWithin the growing literature on new market development, much work focuses on the industry, competition and firm units of analysis. In this paper we complement these understandings of how new markets unfold with research examining how individual decision-makers think about the task of building new markets. We replicate an entrepreneurship protocol analysis study so we can contrast entrepreneurs' results with a novel sample of experienced corporate executives. We find these groups (a) employ significantly different heuristics that (b) generate different prospective outcomes; (c) the different heuristics aggregate into substantively different processes and (d) the heuristics and processes offer clear implications for theory in entrepreneurship, strategy and innovation management. Our work contributes to the literature by providing prescriptions for new market creation processes based on the cognitive microfoundations revealed in our study.en_US
dc.format.extent28 p.en_US
dc.identifier.citationNicholas Dew, Stuart Read, Saras D. Sarasvathy, Robert Wiltbank "Microfoundations for New Market Creation: Differences Between Expert Entrepreneurs and Expert Managers." International Review of Entrepreneurship, Article #1571, 16(1): pp. 1-28.en_US
dc.identifier.urihttps://hdl.handle.net/10945/59118
dc.publisherSenate Hall Academic Publishingen_US
dc.rightsThis publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. Copyright protection is not available for this work in the United States.en_US
dc.subject.authorcreationen_US
dc.subject.authornew marketen_US
dc.subject.authorcognitionen_US
dc.subject.authorexecutiveen_US
dc.subject.authorentrepreneuren_US
dc.subject.authordecision-makingen_US
dc.subject.authorprotocol analysisen_US
dc.subject.authorexperten_US
dc.titleMicrofoundations for New Market Creation: Differences Between Expert Entrepreneurs and Expert Managersen_US
dc.typeArticleen_US
dspace.entity.typePublication
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Dew_Microfoundations_2018.pdf
Size:
310.2 KB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
2.18 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Publications