The Navy's search for a few good women: analysis of a direct mail campaign
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Authors
Beagle, Ronda J.
Subjects
Recruiting women
Women in technical rates
Logistic regression
Women in technical rates
Logistic regression
Advisors
Sohn, So Young
Date of Issue
1993-09
Date
September 1993
Publisher
Monterey, California. Naval Postgraduate School
Language
en_US
Abstract
The purpose of this thesis was to attempt to select significant individual characteristics of women who met Navy Recruiting Command standards for enlisting in technical rates. Additionally it attempted to select geographic characteristics of these qualified women. To that end, a logistic regression analysis was conducted on data from approximately 100,000 qualified high school juniors and seniors. For a student to be qualified for this study, she must have scored above the 31st percentile on the AFQT and above the 50th percentile on one of three subtests: Auto-Shop Information, Electronics Information, or Mechanical Comprehension. The database contained Military Entrance Processing Command files and 1990 Census data. This research found for individual regression models interaction effects were present between future plans and geographic area, and between service preference and geographic area when determining interest in the military. It found for geographic regression models the proportion of students interested in military service out of those available increased in geographic areas (Naval Recruiting Districts) where more personnel were in the armed forces, more people were associated with technical occupations, and where median family income was higher. The analysis found the proportion of students available for military service out of the target market population (females aged 17-21 years) decreased in geographic areas where unemployment rate was higher, more people were associated with technical occupations, more people lived below the poverty level, and where median family income was higher.
Type
Thesis
Description
Series/Report No
Department
Department of Operations Research
Organization
Naval Postgraduate School (U.S.)
Identifiers
NPS Report Number
Sponsors
Funder
Format
105 p.
Citation
Distribution Statement
Approved for public release; distribution is unlimited.
Rights
This publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. Copyright protection is not available for this work in the United States.