The use of internet technology in Navy Recruiting : the Online Recruiting Station (ORS)
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Authors
Dodge, R. Nicholas.
Subjects
Advisors
Eitelberg, Mark J.
Haga, William J.
Date of Issue
1999-03
Date
March, 1999
Publisher
Monterey, California: Naval Postgraduate School
Language
en_US
Abstract
The Navy's annual task ofrecruiting up to sixty-thousand high- quality" recruits has become more difficult in recent years. The primary objective of this thesis was to develop an Internet-based "mock-up" of an Online Recruiting Station (ORS) to benefit military recruiting. An ORS Web-site was created with the assistance of a contractor (and funding support from the Commander, Navy Recruiting Command). Several interactive elements were constructed as part of the ORS, including a wide range of linked Web pages for a "virtual recruiter" environment. A focus group of high school students was then assembled to evaluate the ORS "mock-up." Focus group participants were able to identify the purpose and concept of the ORS "mock-up." The participants appreciated many of the features of the ORS, and felt that it offered a "comfortable" alternative to dealing directly with a military recruiter. Further development of the ORS is recommended so that it may become fully integrated into the military's recruiting process.
Type
Thesis
Description
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NPS Report Number
Sponsors
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Format
xii, 69 p.;28 cm.
Citation
Distribution Statement
Approved for public release; distribution is unlimited.