Prioritizing efforts to improve foreign public opinion of America applying a business model to discover and create customer value
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Authors
Sampson, Anthony J.
Subjects
Advisors
Jansen, Erik
Date of Issue
2007-12
Date
Publisher
Monterey, California. Naval Postgraduate School
Language
Abstract
The U.S. National Security Strategy contains objectives that involve winning the battle for the hearts and minds of the foreign public. A study of literature and polling data reveals worldwide resentment toward America, indicating that America may be losing this battle. Given the reality of fiscal and resource constraints, America could not possibly address all of the concerns of the foreign public; rather, America must focus its efforts on the factors that are likely to make the greatest impact. This study identifies negative factors that interfere with favorable foreign public opinion and suggests an analytic framework for prioritizing those factors. Based on the theoretical output, America's top priorities should consist of minimizing the visible presences of U.S. troops in Arab nations; increasing understanding and consideration of how U.S. activities are perceived to impact Arab-Islamic culture; and readdressing recent unilateralist policy decisions that create a wedge between America and its European allies. Further in-depth research is required in order to establish more operationally realistic and actionable output, which takes into account the variables that this study excludes.
Type
Thesis
Description
Series/Report No
Department
Organization
Naval Postgraduate School (U.S.)
Identifiers
NPS Report Number
Sponsors
Funder
Format
xii, 105 p. ;
Citation
Distribution Statement
Approved for public release; distribution is unlimited.