Navy recruiting incentives
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Authors
Green, Shanique N.
Subjects
Navy recruiting
recruiting process
incentives
transformation
recruiting process
incentives
transformation
Advisors
Sullivan, Ryan
Date of Issue
2018-03
Date
Mar-18
Publisher
Monterey, California: Naval Postgraduate School
Language
Abstract
The purpose of this thesis is to analyze the standards and incentives across the U.S. Navy recruiting enterprise. Specifically, I describe the recruiting process and current incentives, and how the incentives should work during the transition period (dual-path) to align with Commander Navy Recruiting Command (CNRC) strategy and enduring vision. My data analysis consists of a survey distributed to four Navy recruiting districts regarding incentives they would like to see to improve organizational effectiveness. Navy Recruiting Command (NRC) has a goal to improve recruiters’ quality of life; the new incentives seek to continually motivate the recruiter, increase productivity, and offer the best customer service to applicants as the organization continues to achieve its overall mission. In my main results, the data show that 31% of survey respondents strongly agree and 48% strongly disagree that the transformation model would be a positive change to recruiting. This split in the data should indicate to leadership that recruiters have concerns with the new model. I recommend that leadership work closely with recruiters to adjust the new model to align more specifically with recruiters’ needs.
Type
Thesis
Description
Series/Report No
Department
Business & Public Policy (GSBPP)
Organization
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NPS Report Number
Sponsors
Funder
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Citation
Distribution Statement
Approved for public release; distribution is unlimited.
Rights
This publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. Copyright protection is not available for this work in the United States.