A strategic market analysis of the Open Market Corridor
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Authors
Clark, John H.
Tucker, Joshua L.
Advisors
Tudor, Ron
Tudor, Rodney E.
Second Readers
Subjects
Government
Commercial E-Commerce
Open Market Corridor
Naval Supply Systems Command
NAVSUP
Commercial E-Commerce
Open Market Corridor
Naval Supply Systems Command
NAVSUP
Date of Issue
2003-06
Date
Publisher
Monterey, CA; Naval Postgraduate School
Language
Abstract
The purpose of the MBA Project was to perform an analysis of the market and environment of Government and commercial e-commerce opportunities in order to identify key stakeholders, critical issues, and an overall marketing strategy for the Open Market Corridor. Through comprehensive literature review and information gathering, a focused analysis of a specific potential customer, Naval Supply Systems Command (NAVSUP), is conducted to highlight the threats and opportunities to the system.
Type
Thesis
Description
MBA Professional Report
Series/Report No
Department
Identifiers
NPS Report Number
Sponsors
Funding
Format
xii, 55 p. : col. ill., 28 cm.
Citation
Distribution Statement
Approved for public release; distribution is unlimited.
Rights
This publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. Copyright protection is not available for this work in the United States.