Changing Organizational Communication Practices and Norms: A Framework
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Authors
Suchan, Jim
Subjects
communication change
communication norms
structuration theory
communication norms
structuration theory
Advisors
Date of Issue
2006-01
Date
2006-01
Publisher
Language
Abstract
Efforts to get workers to change significantly their communication practices often fail. This failure occurs because external consultants, who are often academics, and internal organizational development specialists see changing communication practices as merely introducing new skills rather than altering the way workers habitually think and talk about communication. In this article, the author uses organizational theory and details from his research and consulting experience to explain why changing communication practices is difficult. He proposes a theory-based framework to help the professional and managerial communication disciplines better understand the steps necessary to change communication practice and norms in large, complex organizations.
Type
Article
Description
Journal of Business and Technical Communication, 20(1), pp. 1-43, 2006.
The article of record as published may be found at https://doi.org/10.1177/1050651905281038
The article of record as published may be found at https://doi.org/10.1177/1050651905281038
Series/Report No
Department
Graduate School of Business & Public Policy (GSBPP)
Organization
Identifiers
NPS Report Number
Sponsors
Funder
Format
Citation
Suchan, J. “Changing Organizational Communication Practices and Norms: A Framework,” Journal of Business and Technical Communication, 20(1), pp. 1-43, 2006.
Distribution Statement
Rights
This publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. Copyright protection is not available for this work in the United States.