Junior Sailors’ and Officers’ Use of New Media in the US Navy: Opportunities and Challenges
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Authors
Thomas, Gail Fann
Aten, Kathryn
Stephens, Kim
Neff, Jess
Baho, Sally
Hernandez, Tara
Allert, Emily
Students, Winter 2015 GB3012
Subjects
Advisors
Date of Issue
2015
Date
Publisher
Monterey, California. Naval Postgraduate School
Language
Abstract
Social media and mobile apps are frame breaking because they afford organizational behaviors that previously were difficult or impossible to achieve. Unlike traditional media channels, enterprise social media offer organizations a platform for connecting personnel in a virtual space. Corporations have used enterprise social media in innovative ways to advance knowledge sharing, improve employee engagement, and increase work satisfaction. The US Navy has much to learn about the opportunities that enterprise social media might afford, especially among young sailors and officers. This study was designed to answer the following research questions: Study Question 1: What does the literature say about young adults (18-29 years) use of social media and social apps -- both for personal use and in the workplace? What are the implications for the US Navy? Study Question 2: How, when, and why do Junior Sailors and Junior Officers use social media and mobile apps? Study Question 3: How might USN leadership better use enterprise social media to achieve USN objectives?
Type
Report
Description
Department
Organization
Naval Research Program
Identifiers
NPS Report Number
Project Number: NPS: T15-1330 OPNAV: NPS15-0074 JON: W4826
Sponsors
Naval Research Program
Prepared for: N1, N00P, POC: CDR Chris Servello
Prepared for: N1, N00P, POC: CDR Chris Servello
Funder
NPS: T15-1330
OPNAV: NPS15-0074
JON: W4826
OPNAV: NPS15-0074
JON: W4826
Format
Citation
Distribution Statement
Rights
This publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. Copyright protection is not available for this work in the United States.