HOW YOU DOIN’? GOVERNMENT COMPARISON OF SOCIAL MEDIA POLICY IN CRISIS
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Authors
Boggs-Blake, Clarissa L.
Subjects
social media
government social media policy
government and social media
government social media policy
government and social media
Advisors
Mabry, Tristan J.
Aten, Kathryn J.
Date of Issue
2023-12
Date
Publisher
Monterey, CA; Naval Postgraduate School
Language
Abstract
This thesis explores the critical role of social media in disseminating life safety messages during emergencies. It highlights the increasing reliance on and trust in social media, especially among younger people, as a primary information source during crises. The research includes a comparative case study focusing on the communication strategies during the Boston Marathon bombings, the Las Vegas Route 91 Harvest Festival mass shooting, and the Washington, DC, response to Hurricane Florence. It identifies the best practices, challenges, and strengths in each situation. The study reveals the effectiveness of social media in crisis communication and pinpoints key areas where U.S. local government agencies can improve their emergency messaging. The thesis concludes by recommending strategic policies to enhance the Emergency Management Accreditation Program (EMAP) and local agency policy, as well as the recommendation to use images in social media life safety messaging. These recommendations aim to optimize social media’s role in emergency management and public safety communication.
Type
Thesis
Description
Series/Report No
Department
National Security Affairs (CHDS)
Organization
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NPS Report Number
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Citation
Distribution Statement
Approved for public release. Distribution is unlimited.
Rights
Copyright is reserved by the copyright owner.