An Operational Consumer Profile for Real-time Scoring
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Authors
Kridel, Donald
Dolk, Dan
Subjects
Advisors
Date of Issue
2018-04
Date
Publisher
WDSI
Language
Abstract
Recommender systems (ReCo’s) have become a familiar artifact in cyberspace as a vehicle for increasing revenues while deepening customer loyalty and satisfaction. To facilitate real-time scoring required by the ReCo, a consumer profile (CP) must be accessible via a performance store to satisfy the service level agreements (SLAs) associated with real-time scoring. There are many applications that require real-time scoring, e.g. fraud detection in payment systems and ad placement in mobile advertising. In these diverse cases, the only real distinction is the notion of the “consumer” and associated features in the CP; for example, in payment systems the CP will likely be an “account profile”, while in mobile advertising the CP would be a “device profile”. In this paper, we describe how an operational CP functions in mobile ad placement.
Type
Conference Paper
Description
Presented at Western Decision Sciences Institute (WDSI 2018) conference, 47th Annual Meeting - April 3-6, 2018
Series/Report No
Department
Business & Public Policy (GSBPP)
Organization
Naval Postgraduate School (U.S.)
Identifiers
NPS Report Number
Sponsors
Funder
Format
6 p.
Citation
Distribution Statement
Rights
This publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. Copyright protection is not available for this work in the United States.