Strategic PSYOP management a marketing management approach

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Authors
Sokoloski, Joseph A.
Subjects
Advisors
Zolin, Roxanne
Date of Issue
2005-03
Date
Publisher
Monterey, California. Naval Postgraduate School
Language
Abstract
United States Military Psychological Operations are engaged in a type of mass marketing of ideas. To accomplish this The United States Army Civil Affairs and Psychological Operations Command (USACAPOC) employs active and reserve PSYOP units to conduct PSYOP campaigns. However the methodology used to manage these campaigns often hinders the effective employment of timely and effective Psychological Operations. PSYOP has a difficult job to accomplish but PSYOP does not have the proper management tools and their national stakeholders do not understand the process. The opportunity derived from this study is to adapt principles of civilian marketing management to provide a framework and tools to develop PSYOP campaign management into a more efficient, target audience based mechanism.
Type
Thesis
Description
Series/Report No
Department
Defense Analysis (DA)
Organization
Naval Postgraduate School (U.S.).
Identifiers
NPS Report Number
Sponsors
Funder
Format
xiv, 101 p. : ill. (some col.) ;
Citation
Distribution Statement
Approved for public release; distribution is unlimited.
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