Publication:
Evaluating the Financial Effectiveness of Recruiting Investments in Marketing and Advertising

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Authors
Eger, Robert J. III
Menichini, Amilcar
Anderson, David
Conover, Kenneth
Santibanez, Edwin
Subjects
Advisors
Date of Issue
2015
Date
Publisher
Monterey, California. Naval Postgraduate School
Language
Abstract
We propose a methodology and model that captures both the objective (e.g. contracts, enlistments) and subjective (e.g. awareness, brand identity, image, leads) outcomes associated with Marketing and Advertising in support of all recruiting mission areas.
Type
Report
Description
Department
Organization
Naval Research Program
Identifiers
NPS Report Number
Sponsors
Naval Research Program
Prepared for: Navy Recruiting Command, POC: Mr. Lloyd B Callis
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Citation
Distribution Statement
Rights
This publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. Copyright protection is not available for this work in the United States.
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