Publication:
Amazon business and GSA Advantage: a comparative analysis

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Authors
Canter, Holland D.
Gomez, Tabitha J.
Subjects
GPC
e-commerce
micro-purchase
Amazon
GSA Advantage
Advisors
Landale, Karen
Muir, William
Date of Issue
2017-12
Date
Dec-17
Publisher
Monterey, California: Naval Postgraduate School
Language
Abstract
This project analyzes two e-commerce platforms--commercially-available Amazon Business, and federally-managed GSA Advantage--to assess the benefits and limitations of using the government purchase card (GPC) to buy from each platform. Spurred by the fact that senior acquisition leaders in the U.S. government are seeking ways to strategically manage their GPC spend, this research provides an unbiased look at these two popular e-commerce platforms. With comparisons based on prices, shipping costs, and shipping time, of commonly-purchased items, ease of use and customer satisfaction, and future improvement initiatives, we provide senior acquisition leaders the potential benefits, limitations, and risks of using Amazon Business and GSA Advantage for repetitive, GPC-based micro-purchases. We also provide ways each e-commerce platform can improve to meet the needs of its government users.
Type
Thesis
Description
MBA Professional Report
Department
Business & Public Policy (GSBPP)
Identifiers
NPS Report Number
Sponsors
Funder
Format
Citation
Distribution Statement
Approved for public release; distribution is unlimited.
Rights
This publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. Copyright protection is not available for this work in the United States.
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