Apple App Store as a business model supporting U.S. Navy
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Authors
Brinkley, Douglas
Naegle, Brad
Subjects
Advisors
Date of Issue
2012-04-30
Date
April 30, 2012
Publisher
Monterey, California. Naval Postgraduate School
Language
Abstract
Naval Open Architecture (NOA) is the confluence of business and technical practices yielding modular,
interoperable systems that adhere to open standards with published interfaces. This approach significantly
increases opportunities for innovation and competition, enables re-use of components, facilitates rapid
technology insertion, and reduces maintenance constraints. A key enabler of the NOA initiative is the
Software Hardware Asset Reuse Enterprise (SHARE) repository. The repository was created in August
2006 to facilitate the reuse of software and thereby reduce future development costs. The total benefit of
the repository will correspond to the quality and quantity of the applications deposited into it.
Indisputably, the most successful software repository in the public sector is the Apple App Store. As of
March 2012, Apple listed more than 500,000 available applications. The purpose of this research is to
examine the business model of the App Store to identify which of its effective business practices might be
applicable to the SHARE repository.
Type
Report
Description
Excerpt from the Proceedings of the Ninth Annual Acquisition Research Symposium, Thursday Sessions, Volume II
Series/Report No
Department
Acquisition Management
Identifiers
NPS Report Number
NPS-AM-12-C9P20R03-084
Sponsors
Naval Postgraduate School Acquisition Research Program
Funder
Format
Citation
Distribution Statement
Approved for public release; distribution is unlimited.
Rights
This publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. Copyright protection is not available for this work in the United States.