RFID benefits: looking beyond ROI
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Authors
Guilford, Shane
Kutis, Mark C.
Subjects
Radio Frequency Identification
RFID
AIT
Technology
Intangible Benefits
Supply Chain Management
Technology Implementation
RFID
AIT
Technology
Intangible Benefits
Supply Chain Management
Technology Implementation
Advisors
Dew, Nicholas
Doerr, Kenneth
Date of Issue
2005-12
Date
December 2005
Publisher
Monterey, California. Naval Postgraduate School
Language
Abstract
We explore whether benefits are being realized in RFID initiatives that are not being captured by traditional Return on Investment analysis. Utilizing the Naval Supply System Report, which found RFID technology does not create a positive ROI, we surveyed the participants to find benefits they received that were not addressed. 100% of the participants reported increased customer knowledge and increased timeliness of information. While this finding may not be enough to support the implementation of new technologies, it at least supports the idea that the new technologies do have real benefits. This report is therefore intended as a tool to be used by the Navy in addressing the idea that traditional ROI does not capture these intangible benefits. We acknowledge the fact that further study of this important issue is needed.
Type
Thesis
Description
MBA Professional Report
Series/Report No
Department
Graduate School of Business & Public Policy (GSBPP)
Organization
Identifiers
NPS Report Number
Sponsors
Funder
Format
xiv, 67 p. : ill. (some col.) ; 28 cm.
Citation
Distribution Statement
Approved for public release; distribution is unlimited.