The Female Naval officer - a recruiter's guide to the American woman.

Abstract

A random sample of 251 women officers currently serving on active duty are studied to determine if similarities exist in background, motivational factors, demographic, and attitudinal characteristics. If so, recruiters can utilize this information both to determine whether a woman has positive propensity toward joining the Navy and also to suggest a "plan of attack" to help find those qualified women who have this tendency to join. It is found that certain similarities do exist. From this data, it is concluded that recruiters should increase their recruiting efforts on college campuses, stress that the Navy offers travel, careers with opportunities for advancement, good financial compensation and non-traditional as well as traditional "women's" jobs. Additionally, advertising material should be revised to emphasize women officers participating in non-traditional jobs,