Al Jazeera and the DoD: The Need for Greater Engagement
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Authors
Stroud, Shawn A.
Subjects
Culture of Engagement
International Media Relations
Arab Media
Professional Military Education
International Media Relations
Arab Media
Professional Military Education
Advisors
Date of Issue
2013-04
Date
Publisher
United States Army War College
Language
Abstract
A review of the recently published Capstone Concept for Joint Operations (CCJO) highlights a complex
security environment marked by an ever-changing and easily accessible global information network.
Because of this expanding phenomenon, military actions and operations will be conducted under increased
media scrutiny and will require greater transparency especially for the international audience. Additionally,
U.S. military operations within the Middle East will be widely scrutinized by a global Muslim audience, who
has become more distrustful and critical of U.S. policies and military strategy. As such, this necessitates
greater engagement with international news networks by the U.S. Department of Defense (DoD) and its
military services. In particular, the Al Jazeera Media Network represents one of the fastest growing and
most influential news networks among the myriad media who dominate the global information environment.
This research highlights the need for the DoD and the Joint Services to examine current communication
strategies with the Al Jazeera Media Network and incorporate the findings into its senior leader
engagement plan and its leader development strategies for public affairs and communication specialists.
Type
Report
Description
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NPS Report Number
Sponsors
U.S. Army War College
Funder
Format
112 p.
Citation
Distribution Statement
Rights
This publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. Copyright protection is not available for this work in the United States