Future Navy Recruiting Strategies
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Authors
Fricker, Ronald D.
Buttrey, Samuel E.
Alt, Jonathan K.
Subjects
Advisors
Date of Issue
2015-02-20
Date
Publisher
Monterey, California. Naval Postgraduate School
Language
Abstract
Based on information gathered from the United States armed services, the Royal Navy and the
Australian Defence Force, best practices in corporate America, and the academic literature, this
report provides forward leaning practices and actionable recommendations to Commander, Navy
Recruiting Command (CNRC). The goal is to improve and best align Navy Recruiting practices
for the Millennial and post-Millennial generations. To achieve this, we: (1) identified and evaluated
past alternative recruiting efforts, (2) assessed the literature on trends in the Millennial and
post-Millennial generations, and (3) synthesized this information to pose future Navy recruiting
strategies. Ultimately, this report concludes that the military recruiting community must establish a
program of research and experimentation in order to learn how to improve military recruiting.
Type
Technical Report
Description
Series/Report No
Department
Organization
Naval Postgraduate School (U.S.)
Identifiers
NPS Report Number
Sponsors
Navy Recruiting Command
OPNAV N1
OPNAV N1
Funding
Format
241 p.
Citation
Distribution Statement
Approved for public release; distribution is unlimited.
Rights
This publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. Copyright protection is not available for this work in the United States.