THE STRATEGIC TROOPER: ENHANCING RECRUITMENT THROUGH TRUST, TRANSPARENCY, AND TRANSFORMATION OF LAW ENFORCEMENT'S IMAGE IN THE DIGITAL AGE

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dc.contributor.advisorHalladay, Carolyn C.
dc.contributor.advisorBrown, Shannon A.
dc.contributor.authorStefanoff, Michael W., Jr.
dc.contributor.departmentNational Security Affairs (CHDS)
dc.date.accessioned2023-10-31T17:15:31Z
dc.date.available2023-10-31T17:15:31Z
dc.date.issued2023-09
dc.description.abstractAmid the escalating demands for police transparency and trust, this thesis delves into the potential of social media–based police rebranding to boost public perception and amplify law enforcement recruitment. Scrutinizing these facets through international law enforcement case studies, this study leverages the “strategic trooper” model, inspired by the “strategic corporal” military principle, emphasizing a deep-seated transformation in law enforcement culture and behavior beyond mere rebranding. The results indicate that authenticity—epitomized by trust, transparency, and legitimacy—is pivotal for successful law-enforcement image rebranding and agency transformation. A shallow image change could be counterproductive and be seen by the public as propaganda. With its core tenets, the strategic trooper model could authentically uplift public perception and law enforcement legitimacy, broadening the potential recruit pool. A more comprehensive range of prospective officers could be attracted by fostering an environment of heightened trust and transparency. Implementing the strategic trooper model promises profound, sustainable alterations in law enforcement’s digital persona and recruitment practices, potentially boosting public confidence, community relations, and the appeal of law enforcement as a career choice.en_US
dc.description.distributionstatementApproved for public release. Distribution is unlimited.en_US
dc.description.serviceCivilian, California Highway Patrolen_US
dc.identifier.curriculumcode692, Homeland Defense and Security (Hybrid)
dc.identifier.thesisid39436
dc.identifier.urihttps://hdl.handle.net/10945/72395
dc.publisherMonterey, CA; Naval Postgraduate Schoolen_US
dc.rightsCopyright is reserved by the copyright owner.en_US
dc.subject.authorpolice recruitmenten_US
dc.subject.authorrebrandingen_US
dc.subject.authorreputation managementen_US
dc.subject.authorsocial mediaen_US
dc.subject.authorstrategyen_US
dc.subject.authorlaw enforcementen_US
dc.subject.authormedia theoriesen_US
dc.subject.authorsocial impactsen_US
dc.subject.authorhiringen_US
dc.titleTHE STRATEGIC TROOPER: ENHANCING RECRUITMENT THROUGH TRUST, TRANSPARENCY, AND TRANSFORMATION OF LAW ENFORCEMENT'S IMAGE IN THE DIGITAL AGEen_US
dc.typeThesisen_US
dspace.entity.typePublication
etd.thesisdegree.disciplineSecurity Studies (Homeland Security and Defense)en_US
etd.thesisdegree.grantorNaval Postgraduate Schoolen_US
etd.thesisdegree.levelMastersen_US
etd.thesisdegree.nameMaster of Arts in Security Studies (Homeland Security and Defense)en_US
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