Analysis and testing of a digitized application for U.S. Navy officer recruiting

Abstract

This thesis describes the analysis, development, and testing of a new, digitized format for the Naval Nuclear Officer application. The methodology consisted of creating a beta officer application CD that was tested in the eight Naval Recruiting Districts (NRDs) within Region West. Online surveys were conducted with Navy recruiters at the NRD level to gauge satisfaction with the current application process and solicit feedback. The effectiveness of the application CD was analyzed using the responses of the surveys. The results indicate that most officer recruiters in Region West think the CD is an overall improvement over the current application format. The application CD format merits further exploration and development based on the positive results of the surveys and beta-testing. In the short term, Commander, Navy Recruiting Command (CNRC) should provide online support, including a Web site to aid officer application processing. Further, CNRC should seek to simplify and streamline the officer application forms.