A new device for estimating local area enlistment market potential

Abstract

This thesis investigates an alternative method for estimating enlistment market potential. The method proposed is based upon survey respondents stated intentions to join the military obtained from the Youth Attitude Tracking Study (YATS) . Local area estimates of application potential are determined for general military service and for each of the four larger branches, i.e.. Army, Navy, Air Force and Marine Corps. The main conclusions of the study are: a) Reasonable estimates of enlistment market potential can be obtained via a method which is relatively independent of past accessions, and b) Separate estimates of local area market potential should be determined for racial and age subgroups.