Public relations effect on organization performance : the U.S. Coast Guard.
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Authors
VerPlanck, James Frederick
Subjects
Advisors
Haga, W.J.
Date of Issue
1975-12
Date
Publisher
Monterey, California. Naval Postgraduate School
Language
en_US
Abstract
United States Coast Guard archival data covering two years was analyzed to determine if public relations efforts were affecting Coast Guard organization output. Quantitative measures of organization output and public relations effort were formulated. Public relations scores were combined to form an independent variable. Organization output, as measured by operational activity, was scored and combined to form a single dependent variable. Bivariate correlation analysis was conducted on several causal time-lag data configurations. Public relations efforts were found to have no consistent significant effect upon measures of USCG organization output. A subset of USCG outputs, intuitively selected for sensitivity to public relations efforts, also showed no consistent pattern of correlation with levels of public relations effort
Type
Thesis
Description
Series/Report No
Department
Management
Organization
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NPS Report Number
Sponsors
Funder
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Citation
Distribution Statement
Approved for public release; distribution is unlimited.
Rights
This publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. Copyright protection is not available for this work in the United States.