Sampling Methods for Web and E-mail Surveys
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Authors
Fricker, Ronald D. Jr.
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Advisors
Date of Issue
2012
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Abstract
This chapter is a comprehensive overview of
sampling methods for web and e-mail (‘Internetbased’)
surveys. It reviews the various types of
sampling method – both probability and nonprobability
– and examines their applicability to
Internet-based surveys. Issues related to Internetbased
survey sampling are discussed, including difficulties
assembling sampling frames for probability
sampling, coverage issues, and nonresponse and
selection bias. The implications of the various survey
mode choices on statistical inference and analyses
are summarized.
Type
Book Chapter
Description
London: SAGE Publications. Reprinted from The SAGE Handbook of Online Research Methods, N. Fielding, R.M. Lee and G. Blank, eds., chapter 11, London: SAGE Publications, 195-216.
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Operations Research (OR)
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Citation
Fricker, R.D., Jr. (2012). Sampling Methods for Web and E-mail Surveys, SAGE Internet Research Methods, J. Hughes, ed., London: SAGE Publications. Reprinted from The SAGE Handbook of Online Research Methods, N. Fielding, R.M. Lee and G. Blank, eds., chapter 11, London: SAGE Publications, 195-216.
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This publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. Copyright protection is not available for this work in the United States.