Naval Postgraduate School
Dudley Knox Library
NPS Dudley Knox Library
View Item 
  •   Calhoun Home
  • Theses and Dissertations
  • 1. Thesis and Dissertation Collection, all items
  • View Item
  •   Calhoun Home
  • Theses and Dissertations
  • 1. Thesis and Dissertation Collection, all items
  • View Item
  • How to search in Calhoun
  • My Accounts
  • Ask a Librarian
JavaScript is disabled for your browser. Some features of this site may not work without it.

Browse

All of CalhounCollectionsThis Collection

My Account

LoginRegister

Statistics

Most Popular ItemsStatistics by CountryMost Popular Authors

Marketing the Masters of Executive Management program

Thumbnail
Download
Icon07Dec_Barrera_MBA.pdf (579.8Kb)
Download Record
Download to EndNote/RefMan (RIS)
Download to BibTex
Author
Barrera, Mark A.
Karriker, Timothy W.
Date
2007-12
Advisor
Hudgens, Bryan
Zolin, Roxanne
Metadata
Show full item record
Abstract
The purpose of this MBA project was to review the current Masters of Executive Management education curriculum at NPS. An internal analysis of the current program was conducted to fully understand the strategic goals of the program and the existing curriculum. An environmental scan of current and potential military customers was conducted to assess requirements for junior executive education and determine whether the MEM program corresponds with these requirements and, if not, what changes to curriculum should be considered. Information collected was then used to determine prospective customers while creating a detailed marketing strategy for the GSBPP. Once information was collected, it was possible to construct a marketing plan to increase the NPS brand awareness in hopes of attracting students. Marketing plan recommendations include: (1) Package its various products/programs and market under one primary GSBPP brand; (2) Abandon current traditional and passive marketing efforts for an active recruiting approach by utilizing relationship marketing strategies; (3) Develop alumni networks that provide marketing labor and tools to stimulate demand for the GSBPP.
Description
MBA Professional Report
URI
http://hdl.handle.net/10945/10184
Collections
  • 1. Thesis and Dissertation Collection, all items
  • 7. Master of Business Administration (MBA) Professional Projects

Related items

Showing items related by title, author, creator and subject.

  • Thumbnail

    Where we stand: a study of integration in the U.S. Armed Forces. 

    Prum, Bruce E. (Monterey, California ; Naval Postgraduate School, 1964);
    The purpose of this Master of Business Administration (MBA) project is to develop a practical marketing plan to attract U.S. Navy Unrestricted Line (URL) officers to the resident Naval Postgraduate School (NPS) Defense-Focused ...
  • Thumbnail

    Marketing plan for the Naval Postgraduate School Master of Business Administration to the Navy unrestricted line community 

    Lertangtam, Issares; Trevino, Luis R.; Viera, Nick (Monterey, California. Naval Postgraduate School, 2004-06);
    The purpose of this Master of Business Administration (MBA) project is to develop a practical marketing plan to attract U.S. Navy Unrestricted Line (URL) officers to the resident Naval Postgraduate School (NPS) Defense-Focused ...
  • Thumbnail

    Spacecraft Design Program at the Naval Postgraduate School 

    Agrawal, B.N. (2005);
    This paper presents a review of the spacecraft design program at the Naval Postgraduate School. This program is part of the space systems engineering curriculum. In this curriculum, the students take at least one course ...
NPS Dudley Knox LibraryDUDLEY KNOX LIBRARY
Feedback

411 Dyer Rd. Bldg. 339
Monterey, CA 93943
circdesk@nps.edu
(831) 656-2947
DSN 756-2947

    Federal Depository Library      


Start Your Research

Research Guides
Academic Writing
Ask a Librarian
Copyright at NPS
Graduate Writing Center
How to Cite
Library Liaisons
Research Tools
Thesis Processing Office

Find & Download

Databases List
Articles, Books & More
NPS Theses
NPS Faculty Publications: Calhoun
Journal Titles
Course Reserves

Use the Library

My Accounts
Request Article or Book
Borrow, Renew, Return
Tech Help
Remote Access
Workshops & Tours

For Faculty & Researchers
For International Students
For Alumni

Print, Copy, Scan, Fax
Rooms & Study Spaces
Floor Map
Computers & Software
Adapters, Lockers & More

Collections

NPS Archive: Calhoun
Restricted Resources
Special Collections & Archives
Federal Depository
Homeland Security Digital Library

About

Hours
Library Staff
About Us
Special Exhibits
Policies
Our Affiliates
Visit Us

NPS-Licensed Resources—Terms & Conditions
Copyright Notice

Naval Postgraduate School

Naval Postgraduate School
1 University Circle, Monterey, CA 93943
Driving Directions | Campus Map

This is an official U.S. Navy Website |  Please read our Privacy Policy Notice  |  FOIA |  Section 508 |  No FEAR Act |  Whistleblower Protection |  Copyright and Accessibility |  Contact Webmaster

Export search results

The export option will allow you to export the current search results of the entered query to a file. Different formats are available for download. To export the items, click on the button corresponding with the preferred download format.

A logged-in user can export up to 15000 items. If you're not logged in, you can export no more than 500 items.

To select a subset of the search results, click "Selective Export" button and make a selection of the items you want to export. The amount of items that can be exported at once is similarly restricted as the full export.

After making a selection, click one of the export format buttons. The amount of items that will be exported is indicated in the bubble next to export format.