External strategic analysis of the aviation maintenance, repair and overhaul (MRO) industry and potential market opportunities for Fleet Readiness Center Southwest
Patterson, Lester O.
Tonder, Bardford C.
D'Addea Jones, Becky
Euske, Ken J.
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The purpose of this MBA professional report is to supplement the long and short range strategic development efforts of Fleet Readiness Center Southwest (FRCSW) by providing command leadership with an analysis of the current aviation maintenance, repair, and overhaul (MRO) industry to identify potential expansion opportunities for FRCSW. Strategy development is dependent upon a solid, current and complete industrial analysis. An industrial analysis includes, 1) a definition of the industry, 2) a description of external forces acting upon the industry, 3) a description of the industry structure and 4) an examination of the key success factors that benchmark the requirements for a firm to stay competitive in the industry. These analyses provide FRCSW with the information required to leverage their core competencies to indentify and capitalize on potential opportunities in the industry. This study identifies emerging trends, presents projected forecasts, identifies external forces on both the military aviation MRO industry and FRCSW, and discusses those factors that are key to long term success in the military aviation MRO industry. The conclusions present a number of opportunities for FRCSW to explore in their effort to remain the Navy's premier aviation depot.
MBA Professional ReportApproved for public release, distribution unlimited
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