Analysis of marketing and customer satisfaction in base housing communities of the Monterey Bay area
Hernandez, Andrea B.
MetadataShow full item record
An analysis of the base housing organization Clark/Pinnacle revealed factors of satisfaction and dissatisfaction with the organization's current organizational and marketing strategies. Research was conducted through management interviews, a focus group that explained the Clark/Pinnacle housing process, archival material, a housing survey provided by Residential Communities Initiative management, and use of the Clark/Pinnacle website. Measurement factors were identified as: property, move-in process, management, amenities, services, and security. The data collected from the research indicated that survey results and management opinion are different at various levels. The analyses of these differences identified problems with the current marketing and structure of the housing organization. Solutions and specific recommendations were concluded from the research.
MBA Professional Report
Showing items related by title, author, creator and subject.
Examination of alternatives and decision making criteria for managing marginally adequate Navy housing assets Greene, Carl DeForest.; Taylor, Ernest Theodore. (Monterey, California. Naval Postgraduate School, 1974);This thesis defines the alternatives available to the Navy housing manager concerning disposition of marginally adequate housing assets; considers life-cycle costs; and the time value of money in the application of ...
Marion, Kenneth Thomas; Douglas, Duane Harwood (1987-03);This thesis examines in detail the management strategies employed at three different NARDACs--San Diego, San Francisco, and Washington D.C. Specific emphasis is given to the marketing of ADP services since October 1983, ...
An analysis of the Military Family Housing Construction Contractor supplier base at MCB Camp Pendleton and a report on how an understanding of these trends may improve the Acquisition Strategy for the Department of Defense Cannon, Stephen L. (Monterey, California. Naval Postgraduate School, 2001-12);The study investigates Public Private Ventures (PPV) as a new, evolving approach to the Marine CorpsÎ± housing needs at Marine Corps Base (MCB) Camp Pendleton. The study examined the emerging transformation of housing ...