Industrial research and development: a management challenge.
Adams, Robert Kennedy
Johnson, Arlin Rex
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Today research and development is big business. The United States is spending more money for research and development in one year than was spent between the signing of the Declaration of Independence and the end of World War II, Since the late 19U0*s the results of industrial research have been spectacular. The advances in space technology, weaponry, and other technological advances have emphasized the point that management can only sense what may affect its operations about a year or two ahead. This point is further reinforced by the development of whole new industries, such as the multi-billion dollar electronic computer industry. Here the significant point to management is not the fact of innovation, or even its size, but the fact that the original developments of computers were made by newcomers, not well established large producers of business machines and associated equipment. The well established, large companies found themselves forced into the field by competition. Therefore, today few industrial executives will dispute that research is needed for competitive survival alone, to say nothing of growth and diversification.
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