A Media Allocation Model for Psychological Operations.
Lanigan, John Dennis
Lindsay, Glenn F.
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This thesis demonstrates the formulation and use of a "goal programming" model in optimizing the allocation of media for psychological operations. The parallels between advertising and psychological operations are outlined; particularly, those in connection with defining a product, specifying a target audience and measuring success. Attributes and limitations of th^various* forms of mass media are discussed. The problem is developed as one of minimizing the variance between a set of goals stated with respect to specified target audiences for varying time frames subject to budget and resource limitations. The goals considered are related to the total number of times that members of a target audience are subjected to propaganda, the percent subjected and frequency of subjection. Ultimately, a numerical example is presented to demonstrate the potential use of the model.
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