Online Islamic organizations and measuring Web effectiveness

Abstract

Experts estimate that websites maintained by various Islamic extremists have increased to hundreds in recent years. Innovative operational capabilities enabled by Internet technology certainly pose serious challenges to U.S. counter-terrorism efforts. However, greater attention must be given to Islamic organizations that wage information campaigns, perpetuating resentment and discredit against the United States and her allies. While these sites may not openly call for violence, the sharing of common causes and goals with extremist organizations is worrisome. The repudiation of Western systems and global Islamization under the Shariah systems is often a transparent theme. The purpose of this thesis is to evaluate the effectiveness of these websites at attracting and engaging audiences to promote their cause by applying a web performance methodology commonly accepted in the commercial industry.