U.S. Army Recruiter incentives : comparison, evaluation, and possible alternatives

Abstract

This thesis examines the current recruiter incentives used by all four military services to help identify if any best practices exist that could be incorporated by USAREC. Due to the challenging recruiting environment in the late 199Os, meeting accession goals has become increasingly difficult. Efforts to increase recruit accessions have included increased budgets for advertising, bonuses, and the number of recruiters. In an effort to explore less costly initiatives to increase accessions, the United States Army Recruiting Command (USAREC) is looking into improving recruiter productivity through improvements to their current recruiter incentive program.