A multi-service location-allocation model for military recruiting
Martin, Paul E.
Gue, Kevin R.
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We develop a mixed integer non-linear program, MS-LOCAL, to help the Department of Defense decide where to locate recruiting stations and how to allocate recruiters to those stations. The goal of MS-LOCAL is to obtain the greatest number of enlisted recruits for the lowest possible cost. We solve MS- LOCAL in two forms: one that minimizes cost subject to production goals (in number of recruits), and a second that maximizes production subject to a budget constraint We illustrate MS-LOCAL with data from the Jacksonville, Denver, and Boston metropolitan areas using a production function recently developed for all zip codes in the United States; the production function estimates recruits obtained for given recruiting stations and recruiter allocations. Our results show that a combination of single-service and joint-service stations is most effective in minimizing cost and maximizing production. Compared to the current configurations of stations and recruiters in the metropolitan areas, MS-LOCAL estimates that cost savings of 10-32% or production increases of 2-8% are possible.
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