An analysis of the effectiveness of the U.S. Army Recruiter incentive program to motivate recruiters : a survey of Enlisted Recruiters
Coronado, Christine A.
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This thesis examines the United States Army Recruiting Command incentive system used to motivate recruiters to meet and/or exceed mission box. In 1998, for the first time in decades, the Army missed its annual recruiting mission. The Army expects to miss it again in 1999. A sample of 2,000 on- production recruiters were randomly chosen to receive a survey regarding which incentives motivate recruiters to meet and/or exceed mission box. Findings indicate that the current incentives do not motivate recruiters to meet or exceed goal. What does seem to motivate recruiters are intrinsic factors such as time-off and meritorious promotion and other incentives like choice of follow-on assignment and family support. Recommendations to improve the incentive system include implementation of more intrinsically motivating incentives.
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Starkey, Benjamin J. (Monterey, California ; Naval Postgraduate School, 1999-09);This thesis examines the United States Army incentive programs used to motivate Army Recruiters. In the late 199Os, U.S. Army recruiters are having substantial difficulty meeting their recruiting-mission requirements. Sixty ...
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