Theses and Dissertations
Now showing items 1-1 of 1
Remaking of an American icon: an NPS Graduate School case competition
(Monterey, California. Naval Postgraduate School, 2007-06)
The purpose of this MBA Project was to provide a creative marketing overview of ideas for launching the 2008 Cadillac CTS Sedan into a non-traditional target market, e.g., perpetual strivers and move-ups. The project ...