Theses and Dissertations
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Navy advertising: targeting Generation Z
(Monterey, California: Naval Postgraduate School, 2015-12)
This study recommends improvements for Navy advertising efficiency by examining characteristics of recruits defined as Generation Z. Data gathered from five waves of the New Recruit Survey covering September 2012 to April ...
Branch Of Service
Captain, United States Marine Corps (1)
Lieutenant Commander, United States Navy (1)