Naval Postgraduate School
Theses and Dissertations
Now showing items 1-2 of 2
Street to Navy Enlisted Sailor Costing
(Monterey, California: Naval Postgraduate School, 2016-12)
Street to Navy Enlisted Sailor Costing is a project to identify and analyze current total costs associated with the process of recruitment, entrance processing, and recruit training for transforming a civilian prospect ...
Navy advertising: targeting Generation Z
(Monterey, California: Naval Postgraduate School, 2015-12)
This study recommends improvements for Navy advertising efficiency by examining characteristics of recruits defined as Generation Z. Data gathered from five waves of the New Recruit Survey covering September 2012 to April ...
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