Publication:
Reallocating Navy exchange space to maximize profit

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Authors
Johnson, William Earl
Subjects
Navy exchanges
Navy resale system office
Advisors
Owens, Joseph F.
Date of Issue
1977-09
Date
September 1977
Publisher
Monterey, California. Naval Postgraduate School
Language
en_US
Abstract
This thesis explores space allocation as a management tool available to Navy Exchanges. A theoretical approach to determining the most economic distribution of space to items sold in a retail outlet is presented. The theory evaluates the changes in marginal gross profits that occur when space changes are made. When all of the marginal gross profits are equal, space utilization is maximized. A technique in linear programming is presented that would assist in equating marginal gross profits. Operational information relating to the retail departments in Building 301of the Monterey Exchange is used to evaluate the strengths and weaknesses of the approach in an Exchange environment. An overview of the attitudes concerning space held by five Monterey Peninsula retailers, and excerpts from an Exchange-wide space utilization survey are presented.
Type
Thesis
Description
Series/Report No
Department
Administrative Sciences
Organization
Naval Postgraduate School (U.S.)
Identifiers
NPS Report Number
Sponsors
Funder
Format
Citation
Distribution Statement
Approved for public release; distribution is unlimited.
Rights
This publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. Copyright protection is not available for this work in the United States.
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