Predicting pricing strategy from financial condition.

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Author
McGrath, Kurtis James
Date
1986-12Advisor
Moses, O. Douglas
Second Reader
Smith, Raymond W.
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Show full item recordAbstract
The purpose of this research is to determine if pricing
strategy for pioneer products in the defense aerospace
industry can be predicted using financial ratios. The
sample population includes eleven contractors and thirty
five contracts. Fifteen ratios were developed from
corporate reports or 10K reports for the year of the
contract and the three preceeding years. These ratios were
correlated to the slope of the price reduction curve for the
contracts. The analysis used both standard and stepwise
regression methods. A nine variable, linear regression
model was developed that is significant in explaining
pricing strategy. The model possesses potential to predict
pricing strategy but requires additional validation.
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This publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. Copyright protection is not available for this work in the United States.Collections
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