Influences of high quality Army enlistments.

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Author
Gray, Rosanna L.
Date
1987Advisor
Thomas, George
Second Reader
Kocher, Kathryn
Metadata
Show full item recordAbstract
This thesis investigated the relationship between the
quality of soldiers and influences on their enlistment
decision. Influences analyzed include economic benefits of
enlisting, military advertising, and Army recruiters. Data
were from the 1985 New Recruit Survey of active duty Army
recruits. The analysis attempted to determine what
differences, if any, there are in the influences on the
enlistment decision of soldiers who score above the expected
population mean on the Armed Forces Qualification Test
(AFQT) portion of the Armed Services Vocational Aptitude Battery (ASVAB) , and the influences on those who score in
the lower half of the AFQT. The results of principal
components and discriminant analysis indicated that
educational benefits such as the New GI Bill strongly
influenced high quality soldiers. Advertising and
recruiters were also important influences on the
enlistment decision.
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