Strategic PSYOP management a marketing management approach
Sokoloski, Joseph A.
Robinson, Glenn E.
MetadataShow full item record
United States Military Psychological Operations are engaged in a type of mass marketing of ideas. To accomplish this The United States Army Civil Affairs and Psychological Operations Command (USACAPOC) employs active and reserve PSYOP units to conduct PSYOP campaigns. However the methodology used to manage these campaigns often hinders the effective employment of timely and effective Psychological Operations. PSYOP has a difficult job to accomplish but PSYOP does not have the proper management tools and their national stakeholders do not understand the process. The opportunity derived from this study is to adapt principles of civilian marketing management to provide a framework and tools to develop PSYOP campaign management into a more efficient, target audience based mechanism.
Showing items related by title, author, creator and subject.
Services Supply Chain in the Department of Defense: Comparison and Analysis of Acquisition Management in the Army, Navy, and Air Force Apte, Aruna; Apte, Uday M.; Rendon, Rene G. (Monterey, California. Naval Postgraduate School, 2010-04-30); NPS-AM-10-051This paper presents the results of our empirical studies of current management practices in services acquisition in the Army, Navy, and Air Force. The primary objective of these studies was to develop a comprehensive ...
Lathroum, John A. (Monterey, California. Naval Postgraduate School, 1998-03-01);This thesis analyzes the top ten Master's of Business Administration (MBA) programs and top ten Public Management programs in the United States and has established a definition of quality in graduate management education ...
Willis, Bradley Joseph (Monterey, California. Naval Postgraduate School, 1979);This thesis is a study of the management process of management by objectives and its use as a method for management of the United States Coast Guard information security program. The thesis develops management by objectives ...