Profiling market potential for Navy recruiting at the local geographical level.

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Authors
Huzar, Christine Elizabeth.
Subjects
Recruiting
Enlistment
Intention
Estimates of Enlistment Market Potential
Advisors
Mehay, Stephen L.
Date of Issue
1988
Date
June 1988
Publisher
Language
en_US
Abstract
This thesis investigates several alternative methods for estimating intentions to join the United States Navy. The Youth Attitude Tracking Study (YATS) is used to obtain the intentions of young male respondents to join the military, and specifically the Navy. Intention propensity indexes are calculated for Navy recruiting areas and districts. The main conclusions of the study are: a. intention propensity can be forecasted at the Navy recruiting district level; b. a propensity index could be used to allocate the number of recruiters and recruiter goals at the Navy recruiting area and district level; c. probit and logit regression models should be tested by predicting enlistment intentions for 1985-1987, then comparing the prediction against observed out-ofsample years.
Type
Thesis
Description
Series/Report No
Department
Administrative Sciences
Organization
Identifiers
NPS Report Number
Sponsors
Funder
Format
71 p.
Citation
Distribution Statement
Approved for public release; distribution is unlimited.
Rights
This publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. Copyright protection is not available for this work in the United States.
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