A critical analysis of unit costing and the introduction of a recruiter bonus incentive model
Lyons, Stephen R.
Riester, Betsy A.
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This thesis accomplishes three goals: (1) Provides an overview of US Army Recruiting. (2) Identifies limitations in the Army's application of unit costing as a management tool in the area of recruiting. (3) Introduces a bonus incentive structure for recruiters that assists in maximizing market potential and provides management information to facilitate efficient resource allocations. Army recruiting, Recruiting, Bonus, Incentives, Unit costing