Using cyber capabilities to inform and influence
Stoebner, Grant W.
Wedlake, Jeremy M.
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As the world evolves and becomes more technical, the need for traditional messaging techniques diminishes. The need of the military to be able to dynamically target an individual or group with specific messages in order to inform or influence grows exponentially every year. This need also increases as the United States shifts its military focus from uneducated Third World countries to countries with established infrastructure and large cyber footprints. The military must be able to use the cyber domain to inform or influence a target audience to achieve a desired effect by disseminating a message, attributable or non-attributable, through use of the Web, e-mail or social media. The ability to understand the topology of the Internet is key to targeting a specific audience and to do this an understanding of geolocation is key. To target a specific audience with a message we must understand where they are located to understand culture, customs, and language. With cyberspace quickly becoming a dominant factor in the information environment, how can the military use the cyber domain to inform or influence a target audience to achieve a desired effect by disseminating a message, either attributable or non-attributable through the web, e-mail or social media
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