Frontline strategies of the National Rifle Association

Abstract

This research will analyze the comprehensive organizational strategy of the National Rifle Association (NRA). The NRA was dramatically transformed from a gun enthusiasts' group to one of the most powerful organizations in the US starting in the late 1970s. The key focus of the study will be on the political influences and victories the NRA has accomplished in the US over the past 30 years. The research will also focus on NRA senior leadership, NRA members, media sources and US politics as they relate to the current and future strategies of the organization. Furthermore, an in-depth look at the NRA's history will be examined followed by a broad focus on how the NRA has became, and remains, one of the most powerful lobbying organizations in the US. Due to the fluid nature of the NRA, interviews were taken with senior NRA personnel at NRA Headquarters in Fairfax, Virginia, and at the Washington D.C. field office. The positions used for this paper were with the Director of the Grassroots Division and the Director of Federal Affairs. The goal of these interviews was to give this research the most current, up to date information on future goals and trends in the NRA.