Multi-attribute utility analysis using the Mark Johnson model in defense contracting

Abstract

This study attempted to determine how the Mark Johnson model for utility maximization in a multi-attribute environment could be used in DOD contracting to increase the overall gain or benefit to the government. It was established that as the Department of Defense budget decreases, increased emphasis has been placed on acquisition reform. In order for the reforms to achieve an efficient solution, the objectives the military should be accomplishing can not be overlooked. The Mark Johnson model was introduced as a mechanism that examined all of the critical areas that impact effectiveness and provided a means for maximizing this effectiveness in the most efficient way. The study indicated four areas in which the examination of multiple attributes via the Mark Johnson mechanism could prove beneficial to the government. The research also examined the criteria for selecting key attributes and the methodology for determining their tradeoff values. The research concluded that in the presence of adequate competition, this mechanism could prove to be a valuable addition to the acquisition workforces toolbox.