The reinvention of the Military Sealift Command: the civilian mariner perspective
Bellafiore, Alice E.
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The purpose of this thesis is to discuss the Military Sealift Command's (MSC) reinvention from the perspective of its pool of civilian mariners (CIVMARS). It will report on and analyze data representing the CIVMAR perspective on the reinvention of MSC. The data addressed three main issues: The need for change; The process by which the change is being implemented; and Reinvention actions. The findings were then interpreted using the appropriate change management theory, and resulted in the following conclusions: CIVMARS perceive the amount and types of communication and communication processes to be inadequate, and CIVMARS feel undervalued and excluded from MSC in general and the reinvention effort in particular.
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